👋 Welcome! If you're looking to transform Reddit conversations into actionable audience insights that drive your content strategy, you've come to the right place.
In this guide, we'll explore how Reddit Intelligence helps you understand what your target audience truly cares about by analyzing real-time Reddit discussions. You'll learn how to set up your dashboard, gather meaningful data, and leverage powerful analytics tools to uncover trends, sentiment patterns, and content opportunities. By the end, you'll be equipped to use Reddit Intelligence to create content that genuinely resonates with your audience.
Let's dive in! 🚀
What Can You Do with Reddit Intelligence?
Reddit Intelligence is a premium add-on that transforms the overwhelming task of manual Reddit research into an automated, AI-powered intelligence system. It continuously monitors the subreddits you specify and provides deep insights into:
Audience Understanding: Discover what topics your target audience discusses most, their current pain points, and emerging interests in real-time.
Competitive Intelligence: Track how your audience talks about competitors and tools, understanding sentiment shifts and identifying opportunities to differentiate your content.
Content Strategy: Uncover trending topics before they peak, identify content gaps in discussions, and understand the exact language your audience uses.
Community Insights: Identify influential voices in your niche, discover the most shared content, and understand which discussions drive the most engagement.
With these insights, you can move beyond assumptions and create content based on what your audience actually cares about right now.
Process Overview
Using Reddit Intelligence involves three main phases: Setup, Data Gathering, and Analysis.
1. Setup
You begin by subscribing to Reddit Intelligence and completing a personalized onboarding process. This includes specifying which subreddits to monitor, defining topics and competitors or tools to track, and scheduling a setup call with our team to refine your requirements.
2. Data Gathering
Once configured, Reddit Intelligence automatically collects threads and comments from your specified subreddits multiple times daily. This continuous monitoring ensures you always have current data about your audience's discussions.
3. Analysis
Access your custom dashboard to explore insights through various analytical tools, from high-level metrics to detailed sentiment analysis. Use filters to slice data by date ranges, topics, competitors, and more to uncover precisely what you need.
Getting Started: The Setup Process
Setting up Reddit Intelligence involves a personalized onboarding process designed to ensure your dashboard matches your audience research needs.
Subscription Requirements
Since Reddit Intelligence is a standalone premium add-on, the setup process follows these steps:
Create Your Account: First, sign up for a WordCrafter Core free trial to establish your account
Subscribe to Reddit Intelligence: Choose your preferred plan (Basic, Standard, or Premium)
Optional Core Subscription: If you only need Reddit Intelligence, you can cancel WordCrafter Core—your Reddit Intelligence subscription continues independently
The Onboarding Journey
After subscribing, you'll go through a structured onboarding process:
Step 1: Complete Setup Form (Day 1)
Immediately after subscribing, you'll access a setup form where you'll specify:
Subreddits to Monitor: Choose up to your plan limit (10-30 subreddits depending on your plan)
Topics for Analysis: Define at least 2 topics with 25+ word descriptions to help our AI accurately categorize discussions
Competitors/Tools to Track: Specify at least 2 competitors or tools with detailed descriptions for precise tracking
Step 2: Schedule Your Setup Call (Within 1-2 business days)
You'll receive a Calendly link to schedule a 30-minute setup call with our team. During this call, we'll:
Review your requirements in detail
Help refine your tracking parameters
Ensure your dashboard configuration aligns with your business goals
Answer any questions about maximizing Reddit Intelligence
Step 3: Dashboard Creation (1-2 business days after call)
Our team builds your custom dashboard based on your specifications. Once complete, your dashboard appears in your account at this URL, ready to start delivering insights.
The entire process typically takes 3-5 business days from subscription to having a fully functional dashboard.
How Data Gathering Works
Once your dashboard is live, Reddit Intelligence begins its automated monitoring process:
Continuous Collection
The system automatically gathers new threads and comments from your defined subreddits multiple times per day, every day. This ensures you always have access to the latest discussions and emerging trends.
Data Processing
As data is collected, our AI models immediately:
Categorize each thread and comment by your defined topics
Identify mentions of competitors and tools you're tracking
Analyze sentiment (positive, neutral, negative, mixed)
Extract keywords and relevant expressions
Identify links shared in these conversations
Track engagement metrics like upvotes and comment counts
Data Limits and Retention
Your plan determines:
Monthly Limits: How many threads and comments are collected (10,000 to 250,000 per month). When you reach your monthly limit, data collection pauses until the next billing cycle begins.
Data Retention: How long historical data remains accessible (180 to 720 days). After the retention period, the data is deleted from our database.
Navigating the Dashboard Features
The Reddit Intelligence dashboard provides multiple analytical tools to help you extract actionable insights from Reddit conversations. Let's explore each feature in detail:
Metrics Card
The Metrics Card provides high-level information about the data matching your current filter selection:
Total Threads: Number of Reddit posts in your filtered dataset
Total Comments: Number of responses across all threads
Average Upvote Score: Mean engagement score indicating content quality
Comments per Thread: Average discussion depth for filtered content
These metrics help you quickly understand the scale and engagement level of discussions around your filtered criteria.
Top Trends
This powerful feature uses AI to automatically analyze all threads and comments matching your filter criteria, surfacing key insights and emerging patterns on demand:
Top Trends helps you:
Spot trending topics and discussions before competitors catch on
Identify sudden shifts in audience interests or concerns
Discover unexpected connections between topics
Understand the "why" behind audience discussions
The AI analyzes thousands of conversations to extract the most important patterns, saving hours of manual research and ensuring you never miss critical insights.
Deep Dive Functionality
Each identified trend includes a "Deep Dive" button that opens the AI Assistant for comprehensive analysis. When you click Deep Dive, the AI Assistant provides:
Detailed breakdown of the trend with specific examples from Reddit discussions
Direct quotes and links to relevant threads demonstrating the trend
Analysis of sentiment and underlying causes
Context about why this trend matters for your business
Actionable recommendations based on the trend
For example, clicking Deep Dive on a trend about "Google's impact on businesses" might reveal specific algorithm updates affecting traffic, real revenue numbers shared by users, and emerging diversification strategies being discussed—complete with links to the actual Reddit conversations for verification:
Topic Analysis
Topic Analysis provides comprehensive understanding of what subjects your audience discusses most. The feature includes:
Overview Tab:
Bar chart showing topic distribution across all conversations
Percentage breakdown of how much each topic is discussed
Quick identification of dominant themes in your niche
Trending & Falling Tab:
Topics gaining momentum (trending up)
Topics losing relevance (trending down)
Percentage changes to quantify shifts
Early warning system for content opportunities
Topics Over Time:
Line graph visualizing topic evolution
Identify seasonal patterns and trends
Spot emerging topics before they peak
Track the lifecycle of discussions
You define custom topics during setup (like "AI and SEO," "Content Marketing," "Keyword Research"), and the AI categorizes all conversations accordingly, providing precise insights into what matters most to your audience.
Competition/Tool Analysis
This feature tracks how your audience discusses competitors and tools, offering:
Overview Tab:
Bar chart showing mention frequency for each competitor/tool
Market share of voice analysis
Quick competitive landscape assessment
Trending & Falling Tab:
Competitors gaining or losing mindshare
Percentage changes in mention frequency
Early indicators of market shifts
Opportunities to capitalize on competitor weaknesses
Tools Over Time:
Historical view of competitor mentions
Identify when competitors gain/lose traction
Spot correlation with product launches or updates
Track long-term market dynamics
This intelligence helps you understand competitive positioning and identify opportunities to differentiate your content and offerings.
Sentiment Analysis
Sentiment Analysis reveals how your audience feels about different topics, competitors, and trends through multiple views:
Sentiment by Tool:
Stacked bar charts showing positive, neutral, negative, and mixed sentiment
Quickly identify which tools/competitors have the best reputation
Spot opportunities where negative sentiment creates content openings
Sentiment by Topic:
Understand emotional response to different subjects
Identify controversial or polarizing topics
Find topics with overwhelmingly positive sentiment for content ideas
Sentiment Over Time:
Track how feelings evolve about specific subjects
Identify sentiment shifts that signal market changes
Spot crisis moments or positive momentum
Overall Sentiment:
Pie chart of general sentiment distribution
Understand the overall mood of your target community
Benchmark against industry expectations
Keyword Analysis
This feature discovers the most relevant expressions and actual language used across conversations:
Word Cloud Visualization: Larger words indicate higher frequency
Authentic Language: Capture how your audience actually speaks
SEO Optimization: Use discovered keywords in your content
Content Ideas: Identify phrases that resonate with your audience
Understanding the exact words and phrases your audience uses helps you create content that speaks their language and improves SEO performance.
Top Shared Links
Identifies the most frequently shared external resources in discussions:
Popular Resources: Discover what content your audience values
Content Partnerships: Identify potential collaboration opportunities
Competitive Intelligence: See which competitor content gets shared
Content Gaps: Find types of content your audience seeks but can't find
This insight helps you understand what types of content truly resonate with your community.
Top Authors
Tracks the most influential contributors based on engagement scores:
Author Rankings: Listed by total engagement score
Post Metrics: Number of threads and comments per author
Influence Mapping: Identify key voices in your community
Outreach Opportunities: Find potential brand advocates or contributors
Building relationships with influential community members can amplify your content reach and credibility.
Top Reddit Threads
Surfaces the most impactful discussions in your monitored subreddits:
High-Engagement Content: Threads sorted by upvotes and comments
Content Themes: Understand what drives major discussions
Timing Insights: See when impactful threads are posted
Deep Dives: Click through to analyze specific conversations
These threads often reveal the most pressing concerns and interests of your audience.
Top Reddit Comments
Highlights the most impactful individual responses:
Valuable Insights: Comments that resonated most with the community
Expert Opinions: Often features detailed, authoritative responses
Common Solutions: Frequently upvoted advice and recommendations
Pain Points: Highly engaged complaints or frustrations
Top comments often contain the most valuable insights about what your audience truly values.
Advanced Filters
Powerful filtering capabilities let you slice and dice data to uncover precise insights:
Available Filters:
Date Range: Focus on specific time periods
Keywords: Search for specific terms or phrases
Sentiment: Filter by positive, negative, neutral, or mixed
Topics: Analyze specific subjects you're tracking
Competitors/Tools: Focus on specific competitive mentions
Subreddits: Examine individual communities
Authors: Track specific contributors
Discussion Type: Separate threads from comments
Score (Upvotes): Filter by engagement level
Filter Combinations: Stack multiple filters to answer specific questions like "What negative sentiment exists about Competitor X in r/SEO during the last 30 days?" or "What are the most upvoted threads about AI content in the past week?"
AI Assistant
To access the AI Assistant, click the "AI Assistant" button located at the bottom right of your dashboard:
This opens a conversational interface that transforms complex data analysis into simple conversations:
Natural Language Queries: Ask questions in plain English like:
"What is the most unexpected pattern or trend you have discovered in this data?"
"What are the most discussed tools for X topic?"
"Are users generally positive or negative about X topic?"
Instant Analysis: The AI analyzes thousands of filtered conversations to provide:
Comprehensive answers with specific examples
Links to relevant threads and comments
Statistical insights and trend identification
Actionable recommendations
Context-Aware: The AI Assistant respects your current filters, analyzing only the data you've selected for more targeted insights.
Best Practices for Using Reddit Intelligence
To maximize the value of Reddit Intelligence, consider these proven strategies:
Regular Monitoring
Check your dashboard at least weekly
Set up a routine to review trending topics
Monitor sentiment shifts around important topics
Track competitor mentions for market changes
Strategic Filtering
Start broad to understand overall patterns
Use progressive filtering to dive deeper
Save important filter combinations for regular checks
Combine multiple filters for precise insights
Content Planning Integration
Use trending topics to inform your content calendar
Address pain points discovered in discussions
Incorporate audience language into your content
Create content that fills identified gaps
Competitive Advantage
Monitor competitor sentiment for positioning opportunities
Track tool comparisons to understand decision factors
Identify competitor weaknesses to address in content
Spot market gaps before competitors
Community Engagement
Identify and engage with top authors
Understand peak discussion times for content publishing
Use shared links to understand valued resources
Reference popular threads in your content
Understanding Your Plan Limits
Your Reddit Intelligence plan determines several key factors:
Data Collection Limits
Basic (10,000/month): Suitable for focused niche monitoring
Standard (50,000/month): Ideal for broader market analysis
Premium (250,000/month): Comprehensive multi-community tracking
Monitoring Capacity
Subreddit Limits: 10-30 communities depending on plan
Strategic Selection: Choose subreddits where your audience is most active
Quality over Quantity: Better to deeply analyze fewer, highly relevant communities
Historical Analysis
Data Retention: 180-720 days of historical data
Trend Analysis: Longer retention enables better pattern recognition
Seasonal Insights: Premium plan can track year-over-year changes
Troubleshooting Common Issues
Data Collection Stopped
If data collection pauses:
Check if you've reached your monthly limit
Contact support at feco@wordcrafter.ai or via the in-app chat feature if limits haven't been reached
Missing Subreddit Data
If a subreddit isn't showing data:
Confirm it was included in your setup
Check if the subreddit is active
Some niche subreddits may have limited daily activity
Inaccurate Topic Classification
If topics seem miscategorized:
Review your topic descriptions (25+ words recommended)
Contact support to refine topic definitions
More specific descriptions improve accuracy
Making the Most of Reddit Intelligence
Reddit Intelligence transforms time-consuming manual research into automated, actionable insights. By understanding how each feature works and implementing best practices, you can:
Create content that truly resonates with your audience
Stay ahead of trends and competitor movements
Build stronger connections with your community
Make data-driven decisions for your content strategy
Remember, Reddit Intelligence works best when used regularly and integrated into your content planning workflow. The insights you gather are only valuable when acted upon, so make reviewing your dashboard and implementing findings a consistent part of your strategy.
For additional support or questions about Reddit Intelligence, contact our team at feco@wordcrafter.ai or start a chat conversation. We're here to help you get the most value from your audience intelligence.