How WordCrafter Works: A Step-by-Step Guide

👋 Welcome! If you're curious about how WordCrafter can transform SERP data into content that Ranks, you're in the right place.

In this guide, we'll walk through how WordCrafter helps you research the SERP, plan outlines, and create engaging content. You'll learn how to discover content gaps, detect missing topics, and use AI-powered tools to create high-quality content. By the end, you'll feel confident using WordCrafter to craft better content that ranks higher.

Let's get started! 🚀

WordCrafter simplifies the creation of high-quality, SEO-focused content by providing you with three different options:

With these three options, WordCrafter helps you produce more strategic content that ranks higher and delivers more value to people searching your target keyword.

Creating or optimizing content with WordCrafter involves three steps: Research, Plan, and Create.

1. Research

You begin creating or optimizing content by selecting a target keyword, and WordCrafter immediately analyzes current SERP data to identify the top-ranking content and understand why it performs well.

Our platform assesses search intent (navigational, informational, commercial, or transactional) served by top search results, determining if searchers want to navigate, learn, compare, or buy/subscribe.

It also highlights the content formats preferred by Google and by the people searching for this keyword, such as long-form articles, videos, or product pages.

2. Plan

Next comes the planning phase, where you structure your content strategically to give what searchers want.

WordCrafter uses insights from the SERP analysis to help you build a targeted outline. Our AI examines top-ranking results for your keyword, identifies common themes and important topics, and generates a suggested outline aligned with user intent.

Additionally, WordCrafter provides various tools that help you refine the suggested outline, such as content gaps (identifies topics overlooked by your competition), missing topics (highlights themes frequently mentioned in the SERP that are missing in the suggested outline), optimal length (suggesting the ideal content length and section count), and more.

These tools help you refine your outline with data-driven insights to ensure a winning structure.

3. Create

Finally, you move on to content creation. WordCrafter offers advanced AI settings beyond basic prompts, allowing you to specify content length, AI model, creativity, tone, voice, words to exclude, and more

You can apply these AI instructions at the sentence, paragraph, or section level, giving you precise control over content quality. This flexibility helps you efficiently produce high-quality content tailored specifically to your needs.

Next, we'll examine each of these three steps more thoroughly.

Research sets the foundation for creating effective content that resonates with people searching your target keyword and ranks well on Google.

WordCrafter uses AI to analyze the SERP and top-ranking pages for your chosen keyword, revealing insights into search intent, content formats, and more. This analysis helps you understand exactly why certain pages rank highly, guiding you to create content that matches user intent.

The following subsections guide you step-by-step through the research process. You'll learn how to define your target keyword, identify the right search intent, and choose the most effective content format to build content that truly gives what searchers are looking for.

The first step in creating content with WordCrafter is selecting a target keyword. This keyword guides the entire content creation process:

After clicking the Next button, WordCrafter conducts a real-time Google search for your chosen keyword. It analyzes the top 10 search results to determine the search intent and identify the content formats currently ranking well on Google (e.g. long-form content video, product pages, and more).

You can adjust WordCrafter's settings by clicking Advanced Settings:

Under Search Language, you can choose the language WordCrafter uses for the Google search. English is the default, but you can also select Spanish, Portuguese, French, Italian, German, or Dutch. Choosing the right language helps ensure your search results are accurate and relevant to your SEO goals.

In Search Location, you can set the geographic region for the Google search. The default location is the United States, but you have 243 locations to choose from. Specifying a location affects your search results, as Google personalizes results based on user location.

The Number of Topics setting allows you to change WordCrafter's suggested outline structure. By default, WordCrafter uses the median number of sections found in the top-ranking results. You can manually set the number of sections you want.

Include Subtopics lets you choose whether the suggested outline includes subsections. The default is set to Yes, but you can turn it off if you prefer a simpler outline with no child sections.

Outline Language allows you to select the language for the suggested outline. By default, WordCrafter detects the most common language from the search results and uses it to create the suggested outline, but you can manually choose your preferred language.

After WordCrafter analyzes the top search results for your chosen keyword, it will ask you to make two important decisions:

To help you make these choices, WordCrafter provides insights based on the SERP analysis of what's currently ranking well on Google.

First, WordCrafter displays how many of the top 10 search results match each type of search intent, recommending you select the intent that appears most frequently:

Next, it shows you how common each content format is among the top-ranking results and also recommends choosing the most common format:

Choosing the right search intent and content format matters.

For instance, if the majority or all of the top-ranking results have an "Informational" intent and feature long-form content, this indicates that users searching your keyword prefer detailed, written information to learn about the topic related to your keyword. Creating content in another format (like video or a product page) or targeting a different intent (such as "Transactional" intent, pushing people to buy or subscribe within your content) will likely not match user expectations, greatly lowering your chances of achieving high rankings on Google.

In contrast, if most top results indicate a "Transactional" intent and consist of product pages, users likely intend to take action, such as making a purchase, and expect a product-specific page that directly facilitates their buying decision and offers them a way to buy.

If you want additional information on how WordCrafter analyzed search intents and content formats for your target keyword, activate the "Show details of the analysis" toggle. This action displays a table detailing how WordCrafter categorized each of the top search results for your keyword:

After you select your search intent and content format, WordCrafter helps you create a strategic outline based directly on SERP data. It analyzes top-ranking pages to pinpoint common themes, topics, and structures that resonate with your target audience, and then generates a recommended outline:

WordCrafter also provides tools to further improve your outline by identifying content gaps—topics your competitors missed—, missing topics, competitor outlines and more. These insights help you align your content closely with user expectations, giving you a clear advantage over competitors.

Now, let's explore each of these tools to help you structure content that not only matches but surpasses what top competitors offer.

WordCrafter generates your outline by analyzing the highest-ranking search results for your chosen keyword. It examines these top-performing pages, breaking down their structures to identify recurring patterns, key topics, and the depth of information users expect. By dissecting competitor outlines, WordCrafter pinpoints exactly what content resonates most effectively with people searching for your keyword.

The suggested outline appears conveniently in the right-hand panel:

This outline is built by evaluating the ideal content length based on the length of top-ranking results and identifying critical topics present in the SERP that directly address user intent. Such a data-driven approach ensures your content directly matches what users are actively looking for, significantly increasing the likelihood of satisfying their search intent and solving their query.

Meeting user intent matters because when your content aligns closely with what users are searching for, it signals to Google that your page offers genuine value, boosting your chances of ranking higher in search results.

While WordCrafter's suggested outline provides a strong starting point, it represents only the initial version. Human judgment remains vital to refine this outline further. We encourage you to review, adjust, and enhance the outline using your unique expertise, domain knowledge, and perspective. Feel free to add, edit, or remove sections as needed, ensuring your content genuinely reflects your distinctive insights and experience.

Beyond applying your expertise and experience to improve the initial outline, WordCrafter offers several tools designed specifically to streamline and accelerate the refinement process. These tools help you quickly identify content gaps, missing topics, analyze competitor structures, optimize content length, and leverage SERP features. You can find these tools to improve your outline to the left:

Let's explore each of these tools in detail to understand how they support your outline improvement efforts.

WordCrafter offers three quick suggestion tools designed specifically to improve your outline's quality and relevance:

Missing Critical Topic scans high-ranking competitor pages to identify important topics absent from your current outline. By highlighting these overlooked areas, WordCrafter helps you align your content with audience expectations and strengthen your topical authority. Addressing these gaps directly enhances your E-E-A-T signals and improves your content's position in search rankings.

Top Content Gap identifies relevant topics missing from both current search results and your proposed outline. This insight enables you to introduce fresh perspectives and unique value, setting your content apart from competitors. To view the full list of content gaps, click the "content gaps" button beneath this quick suggestion.

Uncommon Topic flags topics in your outline that do not appear in top-ranking pages. Revising or removing these less relevant sections sharpens your content's focus, ensuring each topic directly meets audience needs and maintains reader engagement.

Together, these 3 tools enable you to quickly identify opportunities to refine your outline and produce authoritative content precisely tailored to meet user intent.

Content gaps identifies valuable topics your competitors have overlooked, revealing opportunities for your content to provide unique insights and stand out from the crowd:

Rather than simply matching what top-ranking pages already cover, this feature enables you to pinpoint areas where you can offer fresh perspectives and deeper value, directly addressing user intent.

You should review each content gap and consider whether it genuinely adds value to the people searching your target keyword. If a content gap aligns closely with user needs, incorporate it into your outline by clicking the plus icon.

This proactive approach positions your content to surpass the quality of top-ranking results and deliver greater value, establishing it as a unique and authoritative resource in search results.

WordCrafter's Competitors Outline tool compiles the outlines from top-ranking Google results for your target keyword, providing clear insight into what's resonating with searchers:

By examining these competitor outlines, you gain a practical understanding of the topics and subtopics currently performing well in search rankings.

Take time to review each competitor's outline carefully. If you identify specific topics or subtopics that genuinely benefit users searching for your keyword, simply click the plus icon to integrate them into your own outline.

This process also sparks inspiration, helping you discover fresh, unexplored topics that competitors have yet to address, giving your content a distinct advantage and greater value to the searchers.

Length analyzes top-ranking content for your keyword, pinpointing the ideal word count and structural layout—number of sections and subsections—that best match user intent. By calculating the median length and structure of top search results, this feature provides clear, actionable benchmarks to help shape your outline:

Shorter, concise content typically signals that readers prefer quick, direct answers. In contrast, longer, detailed articles indicate users seek comprehensive coverage.

In the Length tab, you can also explore data for each of the competitors' content lengths:

Checking these length recommendations allows you to fine-tune your outline, ensuring your content aligns precisely with audience expectations and positions your content effectively against top-performing competitors.

SERP features provide direct insights into what users expect when searching your target keyword. Analyzing these features reveals valuable clues about user intent, enabling you to structure your content effectively:

For example, reviewing "People Also Ask" questions helps you identify common queries users have, allowing you to address these questions directly within your outline. Similarly, related searches highlight additional topics users find relevant when searching for your target keyword.

Incorporating these insights ensures your content thoroughly answers user questions, aligns closely with search intent, and positions your content as the authoritative resource users seek.

This final step focuses on the creation process in WordCrafter, which is all about crafting high-quality content using WordCrafter's precise AI controls. Here, you can create and refine your content effortlessly, combining the power of AI-generated content with your own writing:

WordCrafter provides intuitive tools that allow you to generate fresh content, rewrite existing sections, paragraphs, or sentences, and fine-tune outputs through advanced AI instructions.

Keep reading to discover exactly how to use WordCrafter's content editor and leverage WordCrafter AI precise controls effectively and customize AI-generated content to match your specific needs.

The content editor is the workspace where you create, edit, and finalize your content. You can find it conveniently located on the right side of your screen:

Inside the editor, you have two effective ways to build your content:

To achieve the best results, combine both methods.

Start with AI-generated content or use it to enhance your own drafts, then personalize it with your unique style and ideas. Experiment freely with different approaches until you find the ideal mix. This flexible strategy allows you to create high-quality, relevant content more efficiently than relying solely on manual writing.

When you hover over a section in the editor, you'll notice some helpful icons popping up at the top. The first three icons let you quickly use AI to create or improve the hovered section in three different ways: generate content from scratch, targeted AI edits, and quick actions.

1. Generate content from Scratch

The robot icon (🤖) helps you generate new content from scratch. To use it, first enter your instructions into the AI Instructions panel to the left of the screen and then click the 🤖 robot icon to have WordCrafter generate fresh content tailored to your section.

This is perfect when you're starting with a blank section or need to craft ideas quickly.

2. Targeted AI Edits

Next to the robot icon, you'll find the magic wand icon (🪄). This tool allows you to rewrite the content of the hovered section according to your specific instructions. Just explain your desired changes in the AI Instructions panel, select the phrase, sentence or paragraph you wish to rewrite, and click the wand icon:

If you don't select any text, WordCrafter will rewrite the entire section based on your provided instructions.

This feature is great for refining tone, improving clarity, or repeatedly iterating on a particular passage until you're fully satisfied—much like manually revising a specific passage multiple times, but faster and easier with AI assistance.

3. Quick Actions

The thunder icon (⚡️) offers quick actions to instantly transform your content. With just one click, you can simplify complex text, shorten paragraphs, or make your content easier to read. This feature is especially useful when you need quick, effective improvements on a particular section:

Each of these AI tools serves a unique purpose, and the best results come from combining all three. Generate new ideas with the robot, refine your writing with the magic wand, and quickly polish your content using the thunder icon. By mixing these methods, you'll create clear, engaging, and high-quality content efficiently.

The AI Instructions panel sits on the left side of your screen, designed specifically for providing clear context and instructions to the AI model:

When generating or rewriting content, the quality of your instructions directly impacts the results. Think of it like collaborating with a human writer: vague or incomplete instructions often lead to disappointing outcomes, regardless of the writer's skill. In contrast, clear instructions outlining key points, relevant data, and desired outcomes enable the writer to produce excellent content. The same principle applies to AI—poor input leads to poor output, while detailed, thoughtful instructions yield impressive results.

WordCrafter offers multiple ways to communicate your instructions to the AI model, from basic to advanced.

Basic instructions include specifying prompts, setting word count goals, selecting the AI model, and choosing tone and voice preferences.

Advanced instructions offer additional control, such as creativity levels and blacklisted content. Additionally, the AI Instructions library lets you conveniently save and reuse instruction sets, making your content creation workflow more efficient.

The fields in the "Basic" instructions tab provide the foundation for generating high-quality content with WordCrafter, allowing you to clearly communicate your expectations to the AI model. By carefully filling out each field, you give the AI precise guidance on how to structure and style the content, significantly improving the relevance and quality of the generated output:

Prompt

The Prompt field is your primary tool for instructing the AI on what to write. The more detailed and specific your prompt, the better the AI can understand your requirements and produce content aligned with your goals.

Effective prompts typically include clear context or background information, key points the content should cover, important facts or details, and relevant examples or references. For instance, if you're writing about sustainable energy, a good prompt might specify the types of renewable energy to discuss, recent industry statistics, and examples of successful sustainability initiatives.

Target Word Count

The Target Word Count fields help you control the length of the content generated. You can specify a word count in the first field and then indicate whether this count applies to the "target section" or the "whole content":

Selecting "target section" instructs WordCrafter to generate content matching exactly the specified length for that particular section. Choosing "whole content" means WordCrafter calculates the appropriate length for each section by dividing your total word count by the number of H2, H3 and H4 sections in your outline.

By default, WordCrafter suggests a word count based on the median length of top-ranking search results for your keyword, ensuring your content aligns with successful examples already performing well online. Still, you can easily customize these settings to match your specific needs.

AI Model

Selecting the AI model is another key decision. WordCrafter integrates multiple leading AI models, each with distinct strengths. Use this field to select the right model for your use case:

When this field is clicked, you can view the different models available and choose the right one for your needs:

Because the AI landscape evolves rapidly, WordCrafter continuously integrates the latest models, allowing you to consistently access top-performing AI without switching platforms or juggling multiple tools.

Voice

Voice selection lets you determine whether the generated content uses active or passive voice. Active voice creates direct, engaging content, while passive voice suits formal, indirect communication.

Tone

Finally, the Tone field allows you to specify the emotional style of your content. Options range from neutral, casual, and formal, to optimistic, worried, curious, fun, assertive, encouraging, surprised, and cooperative, enabling you to precisely match your audience and communication goals.

Advanced instructions expand your control beyond the basic instructions, giving you precise tools to shape the AI-generated content to your exact preferences. By fine-tuning these settings, you can improve the quality and relevance of your output, ensuring it matches your expectations.

Generate Full Article

The "Generate full article" button triggers WordCrafter to produce the entire content piece at once, based on your current instructions.

While convenient for quickly drafting a complete content, this method often results in generic or repetitive content. We recommend generating content one section at a time, as this approach typically yields higher-quality results, as it allows you to provide detailed, targeted instructions for each individual section, such as specific angles, preferred tone, or key data points to mention in a section.

Creativity

The "Creativity" slider directly influences the originality and risk-taking of the generated content:

Higher values produce more inventive and varied content, ideal for engaging

content or creative storytelling. Lower settings generate safer, more predictable outputs, suitable for formal or technical content.

Language

The "Language" field lets you select the desired language for your content. WordCrafter currently supports English, Spanish, Portuguese, French, Italian, German, and Dutch. Selecting "Other" lets you specify additional languages, enabling precise localization and audience targeting.

Content Blacklist

The "Content blacklist" field helps maintain authenticity by automatically replacing undesirable or overly artificial-sounding words and phrases. By specifying terms to avoid, WordCrafter substitutes them with suitable synonyms or more natural alternatives, preserving your content's credibility and readability:

Block type

"Block type" defines the structural approach for generating the target section. "Introduction" generates opening paragraphs outlining upcoming topics (child sections), "Body" produces direct, substantive content without introductory sentences, and "Auto" lets WordCrafter choose the most suitable format automatically.

System prompts

Lastly, "System prompts" are internal instructions WordCrafter uses by default to enhance output quality of the content generated with AI. Turning these off provides you complete control, relying solely on your custom instructions to shape the generated content.

The AI Instructions Library allows you to conveniently save and reuse your preferred AI instruction sets, streamlining your content creation workflow and reducing repetitive tasks. By saving frequently used prompts, specific AI models, or preferred word count, you can quickly generate consistent, high-quality content across multiple sections or entire projects.

Reusable instructions are particularly helpful when certain elements of your AI instructions remain consistent across various sections or content pieces. For instance, you might regularly select a particular AI model or specify your company's value proposition in the prompt. Instead of repeatedly entering these details, you can store them once in the AI Instructions library and apply them effortlessly whenever needed.

To access the library, click the AI Instructions Library button located at the top of the AI Instructions panel:

A modal window will display your saved instructions:

By clicking "View Details" on a particular saved instruction, it allows you to review details such as prompts, models, word counts and more:

Clicking on the "Use Instruction" button loads the chosen settings directly into your AI Instructions panel, ready for generating content on a target section with these pre-saved instructions.

Version History automatically saves each stage of your content as you write or edit, whether manually or through AI assistance. This feature lets you track how your content evolves, providing a clear timeline of changes and edits. By hovering over any section, you can click the fourth icon that appears at the top to open the Version History for that section:

Clicking on this icon will open a modal window displaying the complete history of revisions for that specific content:

Within this modal, the current version appears highlighted in green on the right, while the previous version is marked in red on the left. Changes between versions are clearly indicated, allowing you to quickly identify exactly what has been modified

At the bottom, contextual details specify whether edits were manual or AI-generated. If it was AI-generated content, you can view the exact AI instructions used (e.g. prompts and models), offering insight into each revision:

Restoring a previous version is straightforward—simply click the "restore version" button to revert to an earlier state:

This capability encourages experimentation with different AI instructions, enabling you to compare outputs and confidently select your preferred version.

With timestamps clearly listed on the far right, navigating through past iterations becomes intuitive, giving you full control and flexibility over your content creation process:

Above the editor, there are three tabs: Write Content, Outline Refinement, and SEO Optimization.

The Write Content tab includes the editor where you can write or generate your content. The Outline Refinement tab provides various tools to help you improve and structure your outline effectively.

The SEO Recommendations tab offers practical tools to optimize your content for improved search engine visibility based on your target keyword. It contains five specific sections—Checklist, Keywords, Word Count, Links, and Metadata—each providing actionable insights to boost your content's SEO performance.

Checklist

The Checklist tab offers a clear, actionable overview of SEO best practices:

For instance, the target word count marker indicates whether your content length matches the ideal length based on the median word count of the top 10 search results. A green tick means your content length is optimal, a yellow alert suggests minor adjustments are needed to the content length, and a red cross signals significant deviation from the ideal length.

The next marker verifies if your target keyword is included in the title. Placing your keyword in the title helps search engines understand your content's main topic, improving your chances of ranking higher.

Similarly, the keyword presence in the first paragraph is evaluated, returning green if the keyword is immediately introduced, yellow if slightly delayed, and red if absent from the opening section entirely.

Headings are also analyzed for keyword inclusion. Exact keyword matches in headings yield a green indicator, broad matches return yellow, and no inclusion results in red.

Keyword density is measured as well, ensuring your keyword usage remains natural in your content. Optimal density between 0.% and 2% earns a green marker, while higher or lower densities trigger yellow or red warnings, respectively, to prevent keyword stuffing.

Internal and external linking are assessed to enhance navigation and topical context in your content. At least two internal links connecting related pages within your site improve user experience and topical authority, indicated by a green status. Similarly, including two or more external links to authoritative sources strengthens content credibility and usefulness, also marked green. Fewer links result in yellow or red indicators, prompting you to add relevant connections.

Content readability is evaluated using the Flesch Reading Ease formula, which calculates readability based on sentence length and word complexity. Scores between 50 and 100 indicate highly readable content, marked green. Lower scores trigger yellow or red markers, suggesting revisions to improve clarity and accessibility.

Keywords

The Keywords tab provides a list of semantically related keywords that consistently appear in top-ranking search results, along with their respective search volumes and whether they appear in your content or not:

Including these related keywords in your content demonstrates topical expertise to search engines, increasing your likelihood of achieving higher rankings.

Word Count

The Word Count tab shows the median and average word counts for top-ranking search results related to your target keyword, as well as the specific word count of each individual top result. It also identifies opportunities to produce content of varying lengths:

For instance, if most high-ranking pages average around 1,500 words but some surpass 3,000 words, this suggests readers may favor longer, more detailed articles.

At the bottom, you can find buttons to set the desired word count for the content you generate with AI, choosing from median, average, upper bound options (if available), lower bound options (if available), or a custom length.

Links

The Links tab displays all internal and external links currently included in your content:

It helps you monitor your linking strategy, ensuring you include at least two internal links to relevant pages within your website and two external links to authoritative external sources. This practice improves user experience, content credibility, and topical relevance.

Metadata

The Metadata tab allows you to manually write or use AI to generate optimized meta descriptions for your content:

A well-crafted meta description clearly summarizes your content and helps attract user clicks from search engine results pages, improving your content's visibility and click-through rate.

After finishing your content, WordCrafter offers three ways to export the content using these buttons in the toolbar located between the content title and editor area:

The first button "Copy content to clipboard" copies your content in rich text format, preserving headings, font styles such as bold or italics, lists and links. This option is ideal for pasting directly into platforms like Google Docs or WordPress.

The second button "Copy markdown to clipboard" quickly copies your content in markdown format, suitable for markdown-supported platforms.

The third button "Export to PDF and download" generates a downloadable PDF file of your content.